Universitätsbibliothek

Acknowledgements . . 6
Foreword . . 7
Introduction . . 8
Chronology of China . . 15

Part One: A Global Trade . . 19
Chapter 1: Geopolitical Issues for the People's Republic of China . . 20
Chapter 2: Historical Trade in Chinese Material Culture . . 35
Chapter 3: The Global Market Today . . 41

Part Two: Today's Chinese Art Market Sectors . . 59
Chapter 4: Traditional Painting and Calligraphy . . 60
Chapter 5: Chinese Ceramics . . 74
Chapter 6: Decorative Works of Art . . 87

Part Three: The Structure of the Art Market . . 103
Chapter 7: Museums and Public Collections . . 104
Chapter 8: Collectors and the Art of Collecting Chinese Antiquities . . 116
Chapter 9: Chinese Art and Antique Dealers . . 131
Chapter 10: Chinese Art Auctions . . 139

Conclusion . . 152

Notes . . 155
Bibliography . . 160
Appendix A . . 163
Appendix B . . 167
Index . . 171

1 Introduction . . 1
1.1 Scope . . 4
1.1.1 Food Losses . . 5
1.1.2 Food Residuals . . 6
1.1.3 By-Products, Including Animal By-Products . . 6
1.1.4 Food Waste . . 6
References . . 6

2 Literature Review . . 9
2.1 Legislation . . 10
2.2 Waste Management Hierarchy . . 11
2.2.1 Differences and Similarities in the Waste Management Hierarchies . . 14
2.3 Bio-Waste . . 17
2.4 Food Waste . . 20
References . . 26

3 Causes of Food Waste Generation . . 31
3.1 Consumer Behaviour . . 31
3.2 Lack of Awareness . . 34
3.3 Labelling . . 35
3.5 Food Merchandising . . 37
3.6 Legislation/Regulations as an Obstacle . . 38
3.6.1 European Marketing Standards . . 39
3.7 Companies Private Standards and Reputation . . 39
3.8 Overproduction and Excess Stock . . 40
3.9 Food Prices/Financial Incentives . . 41
3.10 Technical Factors . . 43
3.10.1 Storage . . 43
3.10.2 Stock Transportation . . 44
3.10.3 Poor Packaging . . 44
References . . 48

4 Methods of Food Waste Reduction . . 51
4.1 Public Awareness Raising/Education . . 51
4.1.1 Awareness Campaigns and Informativeness . . 52
4.1.2 Guidelines . . 52
4.1.3 Education . . 53
4.2 Food Recovery and Redistribution . . 53
4.3 Legislation—Governmental Interventions . . 55
4.4 Economic Incentives/Financial Instruments . . 57
4.4.1 Negative . . 58
4.4.2 Positive . . 59
4.5 Forecasting and Correct Inventory Management/Planning . . 59
4.6 Packaging . . 61
4.7 Labelling . . 61
4.8 Companies Initiatives . . 62
4.9 Separate Collection of Food Waste . . 64
4.10 Alternative Use . . 65
4.10.1 Energy Recovery . . 65
4.10.2 Novel Added-Value Materials/Products . . 68
References . . 77

5 Research Methods . . 81

6 Overview of the Baltic Region Countries . . 83
6.1 Main Economic Activities . . 83
6.1.1 Belarus . . 83
6.1.2 Estonia . . 85
6.1.3 Germany . . 87
6.1.4 Latvia . . 87
6.1.5 Lithuania . . 87
6.1.6 Poland . . 88
6.1.7 Sweden . . 89
6.2 Renewable Energy . . 90
6.3 Food Consumption and Undernourishment . . 91
6.3.1 Poverty Level . . 91
6.3.2 Undernourishment . . 92
6.3.3 European Food Aid . . 93
6.3.4 Food Expenditures . . 94
6.4 Biodegradable Waste . . 96
6.4.1 Legislation . . 96
6.4.2 Waste Generation and Treatment . . 96
References . . 103

7 The State of the Problem of Food Waste in the Baltic Region Countries . . 107
7.1 Food Waste Generation in the Baltic . . 107
7.1.1 Food Waste Amounts According to the FAO Food Balance Sheets . . 110
7.1.2 Food Waste Generated Based on the FAO Technical Conversion Factors—Extraction Rates . . 124
7.1.3 Belarus . . 125
7.1.4 Estonia . . 129
7.1.5 Germany . . 129
7.1.6 Latvia . . 134
7.1.7 Lithuania . . 135
7.1.8 Poland . . 137
7.1.9 Sweden . . 139
7.2 Food Waste Treatment . . 144
7.2.1 Belarus . . 145
7.2.2 Biological Treatment in Belarus . . 146
7.2.3 Estonia . . 147
7.2.4 Germany . . 149
7.2.5 Latvia . . 154
7.2.6 Lithuania . . 156
7.2.7 Poland . . 158
7.2.8 Sweden . . 161
References . . 170

8 Discussion . . 177
8.1 Food Waste Generation . . 178
8.1.1 Food Waste Amounts According to the FAO Food Balance Sheets . . 180
8.1.2 Food Waste Generated Based on the FAO Technical Conversion Factors—Extraction Rates . . 181
8.1.3 Situation in Individual Countries . . 181
8.2 Food Waste Treatment . . 186
8.2.1 Belarus . . 186
8.2.2 Estonia . . 187
8.2.3 Germany . . 188
8.2.4 Latvia . . 189
8.2.5 Lithuania . . 189
8.2.6 Poland . . 190
8.2.7 Sweden . . 192
References . . 192

9 Conclusions and Recommendations . . 193
9.1 Conclusions . . 193
9.1.1 Belarus . . 194
9.1.2 Estonia . . 195
9.1.3 Germany . . 195
9.1.4 Latvia . . 196
9.1.5 Lithuania . . 197
9.1.6 Poland . . 197
9.1.7 Sweden . . 198
9.2 Recommendations . . 199
9.2.1 Belarus . . 200
9.2.2 Estonia . . 201
9.2.3 Germany . . 201
9.2.4 Latvia . . 202
9.2.5 Lithuania . . 202
9.2.6 Poland . . 203
9.2.7 Sweden . . 203
References . . 204

Appendix A: Questionnaire in English . . 205
Appendix B: Questionnaire in Russian . . 211
Glossary . . 217

Preface . . ix

Introduction . . 1
1. The Beginning: The Introduction of Public Spectacles and Competitions into Ancient Palestine . . 11
2. Shaping the City's Landscape: Buildings for Mass Entertainment in Their Urban Context . . 57
3. Entertaining the Crowds: Performances, Competitions, and Shows . . 117
4. Financing, Organization, and Operation . . 171
5. Adopting a Novelty: Jewish Attitudes toward Roman Spectacles and Competitions . . 195
6. Public Spectacles and Sociocultural Behavior in Late Antique Palestine . . 227
Epilogue . . 255

Abbreviations . . 261
Notes . . 263
Source Index . . 347
Subject Index . . 353

1 Webdesign
1.1 Einführung . . 3
1.1.1 Interview zum Thema . . 4
1.1.2 Standortbestimmung . . 6
1.1.3 Workflow digitaler Produkte . . 9
1.1.4 Webdesign - Printdesign . . 13
1.1.5 Aufgaben . . 16
1.2 Interfacedesign . . 19
1.2.1 Content versus Design . . 20
1.2.2 Usability . . 24
1.2.3 Informationsdesign . . 29
1.2.4 Interaktionsdesign . . 35
1.2.5 Barrierefreies Webdesign . . 38
1.2.6 Aufgaben . . 43
1.3. Screendesign . . 45
1.3.1 Von der Idee zum Mockup . . 46
1.3.2 Layout . . 50
1.3.3 Farbe . . 59
1.3.4 Typografie und Schrift . . 64
1.3.5 Navigation . . 70
1.3.6 Sound . . 78
1.3.7 Aufgaben . . 80

2 Webseiten . . 83
2.1 HTML5 . . 85
2.1.1 Einführung . . 86
2.1.2 HTML5-Dateien . . 90
2.1.3 Meta-Tags . . 95
2.1.4 Dokument- und Textstruktur . . 96
2.1.5 Tabellen . . 99
2.1.6 Hyperlinks . . 100
2.1.7 Navigation . . 104
2.1.8 Bilder und Grafiken . . 106
2.1.9 Formulare . . 110
2.1.10 Multimedia . . 116
2.1.11 Webbrowser . . 118
2.1.12 Aufgaben . . 120
2.2 CSS3 . . 125
2.2.1 Einführung . . 126
2.2.2 Definition von CSS3 . . 129
2.2.3 Selektoren . . 132
2.2.4 Maßeinheiten . . 137
2.2.5 Farben . . 139
2.2.6 Typografische Gestaltung . . 141
2.2.7 Layouten . . 147
2.2.8 Media-Queries . . 155
2.2.9 Animationen . . 164
2.2.10 Aufgaben . . 170
2.3. Bilder und Grafiken . . 175
2.3.1 Einführung . . 176
2.3.2 Pixelgrafik . . 178
2.3.3 Vektorgrafik . . 183
2.3.4 Aufgaben . . 185
2.4 Online . . 187
2.4.1 Domain-Name . . 188
2.4.2 Rechtliche Aspekte . . 190
2.4.3 Testumgebung . . 192
2.4.4 Webhosting . . 195
2.4.6 Aufgaben . . 197

3 Programmieren . . 199
3.1 Grundlagen . . 201
3.1.1 Einführung . . 202
3.1.2 Variable . . 204
3.1.3 Verzweigungen . . 207
3.1.4 Schleifen .. 209
3.1.5 Felder (Arrays) . . 211
3.1.6 Funktionen (Methoden) . . 212
3.1.7 Objektorientierte Programmierung (OOP) . . 214
3.1.8 Guter Programmierstil . . 218
3.1.9 Aufgaben . . 219
3.2 JavaScript und Ajax . . 223
3.2.1 Einführung . . 224
3.2.2 Fenster . . 227
3.2.3 Formulare . . 230
3.2.4 Spamschutz . . 233
3.2.5 Ajax . . 234
3.2.6 Aufgaben . . 241
3.3 PHP
3.3.1 Einführung . . 244
3.3.2 Datum und Uhrzeit . . 249
3.3.3 Dateizugriff . . 250
3.3.4 Formularzugriff . . 252
3.3.5 Datenbankzugriff . . 256
3.3.6 Textverarbeitung . . 267
3.3.7 Aufgaben . . 270

4 Flash . . 273
4.1. Grundlagen . . 275
4.1.1 Einführung . . 276
4.1.2 Flash-Filme erstellen . . 278
4.1.3 Animationstechniken . . 291
4.1.4 Aufgaben . . 300
4.2 ActionScript 3 . . 303
4.2.1 Einführung . . 304
4.2.2 Zeitleiste steuern . . 306
4.2.3 Dynamischer Text . . 308
4.2.4 Bilder laden . . 311
4.2.5 Sound steuern . . 312
4.2.6 Animationen . . 315
4.2.7 Aufgaben . . 319

5 Content-Managment System . . 321
5.1 CMS Grundlagen . . 323
5.1.1 Was ist ein CMS? . . 324
5.1.2 Prinzip eines CMS . . 325
5.1.3 Aufgaben . . 329
5.2. CMS - Praxis . . 331
5.2.1 Joomla! . . 331
5.2.2 Lokale Entwicklungsumgebungen . . 333
5.2.3 Joomla!-lnstallation . . 335
5.2.4 Kurzes Briefing einer Beispielsite . . 337
5.2.5 Anmeldung und Nutzerverwaltung . . 338
5.2.6 Kategorien und Beiträge . . 339
5.2.7 Menüs . . 342
5.2.8 Templates . . 343
5.2.9 Erweiterungen, Module und Plug-ins . . 345
5.2.10 Umzug auf einen Webserver . . 348
5.2.11 Aufgaben . . 350

6 Mobiles Web . . 353
6.1 Mobiles Webdesign . . 355
6.1.1 (Kurz-)Geschichte . . 356
6.1.2 Medienkonvergenz . . 357
6.1.3 Layout . . 358
6.1.4 Navigation . . 363
6.1.5 Technische Aspekte . . 366
6.1.6 Aufgaben . . 369
6.2 App-Programmierung . . 371
6.2.1 Apps . . 372
6.2.2 Entwicklungsumgebungen . . 374
6.2.3 PhoneGap-App erstellen . . 376
6.2.4 PhoneGap Build . . 379
6.2.5 Aufgaben . . 381

7 Social Media . . 383
7.1 Social-Media-Marketing . . 385
7.1.1 Was ist Social Media? . . 386
7.1.2 Social-Media-Kanäle . . 387
7.1.3 Social-Media-Nutzung . . 391
7.1.4 Social-Media-Strategie . . 394
7.1.5 Social-Media-Monitoring . . 406
7.1.6 Aufgaben . . 409
7.2 Social-Media-Plattformen . . 411
7.2.1 Soziale Netzwerke . . 412
7.2.2 Blogs . . 418
7.2.3 Medien-Plattformen . . 422
7.2.4 Aufgaben . . 427

8 E-Book . . 429
8.1 Grundlagen . . 431
8.1.1 Überblick . . 432
8.1.2 E-Book-Formate . . 437
8.1.3 E-Book-Reader . . 440
8.1.4 E-Book-Nutzung . . 442
8.1.5 Digital Rights Management . . 444
8.1.6 Aufgaben . . 447
8.2 Erstellung und Distribution . . 449
8.2.1 E-Book-Konzeption . . 450
8.2.2 E-Book-Erstellung . . 452
8.2.3 E-Book-Distribution . . 454
8.2.4 Aufgaben . . 457

9 Audiovisuelle Medien . . 459
9.1 Filmgestaltung . . 461
9.1.1 Konzeption . . 462
9.1.2 Aufnahme . . 464
9.1.3 Schnitt . . 468
9.1.4 Aufgaben . . 470
9.2 Animation . . 473
9.2.1 Prinzipien der Animation . . 474
9.2.2 Grundlegende Animationstechniken . . 479
9.2.3 Spezielle SD-Animationstechniken . . 486
9.2.4 Aufgaben . . 489
9.3 Virtuelle Weiten (3D) . . 491
9.3.1 Definition virtuelle Welt (3D) . . 492
9.3.2 3D-Visualisierung von Geoinformationen . . 494
9.3.3 Virtuelle Realität und Panoramafotograe . . 496
9.3.4 Kugelpanorama . . 502
9.3.5 Objektdarstellungen . . 504
9.3.6 3D-Welt und Stereoskopie . . 509
9.3.7 Anwendungsbeispiele virtueller Welten . . 511
9.3.8 3D-Software . . 518
9.3.9 Aufgaben . . 519
9.4 Audiotechnik . . 521
9.4.1 Physiologie des Hörens . . 522
9.4.2 Grundbegriffe . . 523
9.4.3 Digitale Audiotechnik . . 526
9.4.4 Audioformate . . 530
9.4.5 Audiohardware . . 533
9.4.6 Soundbearbeitung . . 540
9.4.7 MIDI . . 544
9.4.8 Aufgaben . . 545
9.5 Videotechnik . . 549
9.5.1 Grundlagen der Fernsehtechnik . . 550
9.5.2 Videosignale . . 553
9.5.3 Videokompression . . 558
9.5.4 Videoformate . . 562
9.5.5 Videohardware . . 565
9.5.6 Postproduktion . . 569
9.5.7 AV-Streaming . . 572
9.5.8 Tonsysteme . . 574
9.5.9 Aufgaben . . 576

10 Anhang . . 579
10.1 Formelsammlung . . 581
10.1.1 I - Konzeption und Gestaltung . . 582
10.1.2 II - Medientechnik . . 584
10.1.3 III - Medienproduktion Print . . 587
10.1.4 IV - Medienproduktion Digital . . 589
10.2 Lösungen . . 593
10.2.1 1 Webdesign . . 594
10.2.2 2 Webseiten . . 600
10.2.3 3 Programmieren . . 610
10.2.4 4 Flash . . 617
10.2.5 5 Content-Management-System . . 619
10.2.6 6 Mobiles Web . . 622
10.2.7 7 Social Media . . 624
10.2.8 8 E-Book . . 627
10.2.9 9 Audiovisuelle Medien . . 631
10.3 Links, Normen, Literatur . . 643
10.3.1 Internetadressen . . 644
10.3.2 DIN-/ISO-Normen . . 649
10.3.3 Literatur . . 652
10.4 Abbildungen . . 657
10.5 Stichwortverzeichnis . . 663

List of illustrations . . ix
List of tables . . xv
Acknowledgements . . xvi

1 Introduction . . 1
1.1 The Arandic language region . . 4
1.2 A multimodal approach to communication . . 6
1.3 Sign and gesture in sand stories . . 12
1.4 Tracks and traces: iconicity in sign, sand and gesture . . 16
1.5 Space and frames of reference . . 19
1.6 A multimodal perspective on gradient phenomena . . 28
1.7 Relationships between gesture and speech . . 30
1.8 Outline of the remainder of the book . . 32

2 Sand stories as social and cultural practice . . 35
2.1 Previous documentations of sand stories . . 35
2.2 Lexical semantics of the terra tyepety . . 41
2.3 Dreamtime, Dreaming and the meanings of Altyerr . . 43
2.4 Sand story styles . . 44
2.5 Techniques and tools . . 53
2.6 Mapping, diagramming and games in Central Australia . . 59
2.7 Sand stories and awely ceremonies . . 64
2.8 The end of the story . . 66
2.9 Concluding comment . . 68

3 Catching a move as it flies: multimodal data collection and annotation . . 71
3.1 Recording naturalistic data in challenging conditions . . 72
3.2 Coding and transcription . . 74
3.3 The 'sand quiz': testing the meaning of V-units . . 88
3.4 Representing multimodal events as transcript . . 93
3.5 Concluding comment . . 98

4 Lines in the sand . . 100
4.1 Conventionalized ground-ground type V-units . . 101
4.2 Visible paths in sand . . 115
4.3 Combinations of static and dynamic elements . . 119
4.4 Motion and multimodality . . 121
4.5 The interprefcon of motion in space . . 128
4.6 Innovation and change . . 131
4.7 Concluding comment . . 135

5 Body-anchored and airborne action . . 137
5.1 Previous work on Aboriginal sign languages and gesture in Australia . . 137
5.2 Handsigns in sand stories . . 145
5.3 Pointing in sand stories . . 152
5.4 A tunnel ball game in sand . .  157
5.5 Concluding comment . . 163

6 Ordering, redrawing and erasure . . 166
6.1 V-units and the order of narrative events . . 166
6.2 Erasing the story space . . 176
6.3 The role of deictic units in transitions between frames . . 191

7 Vocal style in sand stories . . 195
7.1 'Talking song' and 'singing story' . . 196
7.2 Some features of Arandic songs . . 198
7.3 Doodlebugs and bogeymen: repeated text and borrowed words in a sand story . . 203
7.4 A 'sung' sand story . . 209
7.5 Concluding comment . . 219

8 Crossing boundaries . . 222
8.1 Multimodality, forms and functions in sand stories . . 223
8.2 Alternative representations in sand, sign and gesture . . 224
8.3 Convention or continuously varying forms? . . 227
8.4 Coordination across modalities . . 230
8.5 Verbal art, visual art . . 231
8.6 Inscriptive practices: beyond Central Australia . . 235
8.7 Concluding comment . . 240

Appendix 1: Abbreviations, glossing and orthographic conventions . . 244
Appendix 2: Summary of six stories annotated in detail . . 247
Bibliography . . 248
Index . . 265

Acknowledgments . . ix
Introduction: Exile Knows No Dignity . . 1

1. The Avenue of Sergeant Malamine . . 25
2. Enterprising Strangers . . 58
3. Among the Unbelievers . . 92
4. The Strangers Code . . 116
5. Transnational Kinship . . 149
6. Children of Exile . . 180
Conclusion: The Anchoring of Identities . . 203
Epilogue: Displaced Dreams . . 221
Appendix 1. Notes on Methods . . 225
Appendix 2. Survey Results . . 229

Notes . . 235
Bibliography . . 247
Index . . 269

INTRODUCTION
Our Slovak Republic Is Small And Young . . 5
Map of Slovakia . . 6
The Slovak Republic . . 8
People . . 8
Government . . 8
History . . 10
Government and Political Conditions . . 11
Economy . . 12
National Security . . 14
Foreign Relations . . 15

HISTORY
Early History . . 16
Great Moravian Empire /833 - 906/ . . 16
Medieval Dynastic States /907 - 1200/ . . 18
Later Middle Ages /1200 - 1310/ . . 19
Golden Age And The Rise Of Nationalism /1310 - 1526/ . . 20
Turkish Menace And Confessional Struggles /1526 - 1740/ . . 21
Enlightened Absolutism And National Revival /1740 - 1848/ . . 25
Revolution, Reaction And /Constitutional/ Dualism /1848 - 1914/ . . 27
World War I. And Creation Of The Czechoslovak State /1914 - 1918/ . . 30
First Czechoslovak Republic /1919 - 1938/ . . 32
From Wall Street Crash To Munich /1929 - 1938/ . . 36
Protectorate And The Slovak State /1939 - 1948/ . . 38
From Democracy To Communism /1945 - 1948/ . . 42
From Gottwald To Dubcek /1948 - 1967/ . . 43
Reaction And The Stagnation /1969 - 1989/ . . 47
Velvet Revolution And The Velvet Divorce /1989 - 1992/ . . 48
Dissolution Of Czechoslovakia . . 52
History Of The Slovak Republic . . 59
History Of Slovakia Shortly . . 62

REGIONS
Bratislava Is The Capital Of Slovakia . . 64
Region Of Bratislava . . 76
Region Of Nitra . . 80
Region Of Trnava . . 86
Region Of Trencin . . 92
Region Of Zilina . . 98
Region Of Banska Bystrica . . 104
Region Of Presov . . 110
Region Of Kosice . . 116

MICROREGIONS
Our High Tatras: The Alps Without The Crowds . . 122
The Beautiful Orava Area . . 134
Liptov: The Fantastic Nature . . 140
The Horehronie Area: To The Legendary Kral'ova Hol'a . . 146
Kysuce: A Favourable Location . . 150
The Picturesque Turiec . . 154
Povazie Is About The Vah River . . 158
The Low Tatras Mountains . . 162
Vihortat Is A Typical Forest Area . . 168
The Poloniny National Park . . 174
Zemplin Is The Lively Area . . 178
The Pearls Of Gemer . . 182
The Small Carpathians Area: A Celebration Of Wine . . 188
Zahorie, The West Frontier Of Slovakia . . 194
The Myjava Area Is The Birthplace Of Slovak National Conciousness . . 200

NATURE
Geography Of Slovakia . . 204
Fauna Of Slovakia . . 210
Flora Of Slovakia . . 214
National Parks And Protected Landscape Areas . . 218
Primeval Forests . . 226
Felling Our Future? . . 228

SOCIETY
Slovak Society . . 234
Slovakia And Slovaks . . 236
National Minorities In Slovakia . . 238
Jews In Slovakia . . 252
Rusyns Of Slovakia . . 262
Carpathian Germans And Slovakia . . 270
Religion In Slovakia . . 276
Catholics In Our National Life . . 282
Eastern Model Of Faith Is More Resistant To Ailments . . 288
The Liturgical Life Of The Evangelical Church . . 294
Education In Slovakia . . 302
The Slovak Cultural Society: Matica Slovenska . . 310

CULTURE
Cultural Heritage Of Slovakia . . 316
Slovak Folk Culture . . 328
Slovak Literature . . 346
Slovak Film . . 370
Slovak Theatre . . 394
Slovak Opera . . 404
Slovak Visual Arts - Painting . . 414

TRADITION
Slovak Customs And Traditions . . 432
Fasiangy Traditions . . 446
Easter In Slovakia . . 448
Easter In Drahovce . . 452
Easter By The Quiet Stream . . 458
Whips And Water . . 464
Easter Eggs - "Kraslice" . . 466
Christmas In Slovakia: Blessedly In Hand . . 468
How The Christmas Tradition Originated? . . 474
The Prayer At The Christmas Table . . 476
The Rituals Of The Christmas Days . . 478
Traditional Christmas Meal . . 482
Traditional Easter Meal . . 484
Traditional Slovak Wedding . . 486
Slovak Folk Costumes . . 489
History Of Crafts In Slovakia . . 492
Traditional Woodwork . . 496
Traditional Bell Production . . 499
Tinkers Of Slovakia . . 500
Pearls Of Folk Architecture . . 504
Oldest Wooden Church . . 510
Meals Of Our Forefathers . . 512

PEOPLE
List Of Major Slovaks . . 574
Byzantine Messengers . . 584
Ludovit Stur: Father Of Slovak Language . . 586
Our Great Stefanik . . 588
The Rise And Fall Of Alexander Dubcek . . 598
Slovaks Abroad . . 618
Slovaks In America . . 621
First Slovaks In America . . 626
Eminent Americans With Roots In Slovakia . . 628
Slovaks In Canada . . 638
Our Bradlo In Canada . . 641
The Citizen Of The World, The King From Slovakia . . 650
Carleton D. Gajdusek: The Way To Nobel Prize . . 660
Eugene A. Cernan: The Last Man On The Moon . . 666
Igor Bella: The First Slovak In Space . . 670
Our Science In Space . . 674
10 major Slovak Inventors . . 678
Baron Kempelen And.His Chess-playing Machine . . 681
Pioneer In The Field Of Wireless Transmission . . 682
Two Ikaros From Slovakia . . 688
One Of His Students Was Albert Einstein . . 692
In The Pantheon Of World Science . . 693
Rescuer Of London, Father Of GPS Ivan Alexander Getting . . 694
Slovak Woman On The Computer Olympia: Ruzena Bajcsy . . 698
Our Genius Andy Warhol . . 704
Star With The Heart: Paul Newman . . 710
Goodness Of John Dopyera . . 716
Koloman Sokol In The Desert . . 718
Masterpiece Of Art Albin Brunovsky . . 722
Great Haban Bizmayer . . 726
Juraj Jakubisko Has Been Described As A Slovak Fellini . . 728
Story Of Elizabeth Bathory . . 731
Juraj Janosik: Truth Or Legend? . . 735
Dusan Samuel Jurkovic: The Father Of Bradlo . . 739
Poet Laureate Of The Slovak Nation: P.O.Hviezdoslav . . 745
Caplovic Family In Slovak Cultural History . . 748
Who Was John Slezak . . 752
The Vrba-Wetzler Report . . 754
We Root For Our Sportsmen From All Our Hearts . . 758

Acknowledgments . . ix

Introduction: Mirror, Mirror on the Wall . . 1
CHAPTER 1: The New World . . 9
CHAPTER 2: Who Plays and Why . . 22
CHAPTER 3: Superstitions . . 39
CHAPTER 4: The Labor of Fun . . 59
CHAPTER 5: Yi-Shan-Guan . . 78
CHAPTER 6: The Locker Room Utopia . . 96
CHAPTER 7: The "Impossible" Romance . . 117
CHAPTER 8: Tools of Persuasion and Control . . 138
CHAPTER 9: Introverted Elves, Conscientious Gnomes, and the Quest for Big Data . . 159
CHAPTER 10: Changing the Rules . . 177
CHAPTER 11: The Hidden Logic of Avatars . . 197
CHAPTER 12: Reflections and the Future of Virtual Worlds . . 209

Notes . . 217
Glossary of Online Gaming Terms . . 235
Index . . 241